I am instantly in love with this fragrance! Upon first application, this is a bright, red, sticky cherry! It is bold and juicy and unabashedly in your face. The dry down reveals more of the scent notes and becomes more complex, as a lot of NCD fragrances do, but it still very bright. The sugar and lemon keep it from going into cough drop territory while the pink salt helps calm down the sweetness. I'm going to have to get a full size of this!