So I'm still pretty new to the indie fragrance universe but I've managed to try quite a few brands already and I gotta say Nui is my favorite hands down. In fact I'm probably a little obsessed now lol. Every month I've been trying new scents from here, sampling whatever piques my interest (which probably seems like a lot) and going back for full size faves. This one right here is AMAZING 😍 quite possibly my favorite of all giving blue moon and grey cat some competition. It's soooo sweet and gourmand perfection. And it really does smell purple if that makes sense. It makes me feel super girly and pretty and just all around good!!! Maybe it really works and does what it claims to!!! If your debating on getting this one and you think you'd enjoy smelling like a super expensive gourmet blackberry pastry just go for it before it's gone!! I'm definitely full sizing this indie masterpiece