A bit to my surprise (since I don't always love prominent woodsy notes), I love it! To me it's a bit Christmas-y - a dark but not brooding woody incense with a bergamot that is indeed "sparkly". Shining Armor reminds me quite a bit of Cloak of Evergreens (where the black tea note reads to my nose like incense). My husband loves this one too, so I bought him one as well and now we both have it in our collections!